Entrepreneurship: Risk Management

Dr. Rayyan Ep
3 min readJan 26, 2021

Risk is an essential component of entrepreneurship. You can’t dodge it, regardless of how you operate your enterprise.

Risks can however be toned down to a reasonable level. With the right risk management strategies, you can minimize any risk type in business. And, what are the actions you can take to reduce risk in your business? Let’s find out together.

The Risk Management Guide

Risk management involves the use of proactive strategies to assess possible risks in your business. These strategies provide workable solutions for dealing with potential risks.

To effectively manage risks in your company, you’d need to take certain bottom line actions. Below are a few suggestions. These actions should help you cut-down risk-taking and prevent risk-bound failures:

  1. Understanding what risk-taking entails in business

A common trait in entrepreneurship, as explained in one of my previous articles, is risk-taking. Running any type of business, even, carries a certain level of risk. A business person who wants to maximize profits must be willing to take calculated risks.

The degree of risk might vary across different sectors, but they’re always present. Frankly speaking, taking risks opens businesses to opportunities. At the same time, risk-taking can be fatal. Understanding how to manage them will help you to better run your enterprise successfully.

  1. Identifying risk areas in your business

Once you’ve understood what risk-taking entails, the next point of call is to define the risk areas in your business. Risk areas in businesses usually vary. Factors that influence the occurrence of risks in these areas could be either internal or external. It could be about costs, branding, value, resources, customers, partnership, investment, etc.

Potential risks aren’t likely to be present in all areas. This is why you have to define the risk areas first, before moving along.

  1. Assessing risk areas and measuring possible risks

After identifying risk areas, the next action would be to assess the potential risks. Evaluating possible risks in your business gives you more control over them.

You’d also need to measure these potential risks, as well. Risk measurement allows you to take the necessary actions in reducing these risks and avoiding failures.

  1. Monitoring the risk areas closely

The goal here is to ensure the risk areas are fully under your control. By monitoring these risk areas closely, you can prevent every risk-bound failure that may occur.

If you monitor your business’ risk areas closely, it’d be easier to make business decisions. This will allow you to run your enterprise successfully and raise high returns for your firm.

  1. Take concrete decisions to effectively deal with the risks

As I mentioned earlier, business risks are rather inevitable. But, they can still be managed rightly when they occur.

Once you’re able to locate your risk areas, dealing with the expected risks would become easier. You can then take decisive actions to douse these risks or reduce them to the barest minimum. You’d also be able to eliminate any chance of reoccurrence, as well.

Let me paint you a picture…

Say one of your risk areas is supply… Your resources could get recalled because of safety scares. When this occurs, you’d need to take drastic actions while you await your delivery.

Risk management helps you to make the right decision in cases like this. One action you could take is to look for alternative sources for your supplies. This solution would always come in handy whenever you’re met with the same problem again.

Wrapping up

Risk-taking, as I mentioned in one of my previous articles, is one of the commonest traits of an entrepreneur. It is also an important one, for that matter. This is because it opens enterprises to many opportunities.

Risk-taking can also be a dangerous venture. It can lead to negative consequences if not properly managed. But, with risk management strategies in place, potential failures can be reduced and avoided.

Risk management also allows entrepreneurs to define their brand objectives. This, in turn, allows them to devise ways of actualizing these objectives.



Dr. Rayyan Ep

A Venture Builder based in Asia with over 20 years of entrepreneurial experience across APAC & MENA. Often described as a “Technopreneur”;